​And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom - Anais Nin

Today’s midlife women came of age during an era where women were told they could have it all; family, career, and fulfilling life where they could shape their destiny and choose their path. 

Many women chose to work. Others worked out of necessity, decided to work at home, or returned to work when children were school-aged. For decades women balanced work and life, leaned in, advanced in careers, and entered their 50s thinking it would be their time. 

Midlife is a time of transition. Children are leaving the nest, careers are peaking, and there is more time to focus on what is essential. It is a life stage when men are at the peak of their careers and earning potential. However, what women encounter is a society that expects us to remain ageless. We experience gender ageism in the workplace. Regardless of our prior accomplishments, we face a society that finds countless subtle ways to tell us we’re not as relevant, not as attractive, and less deserving.

It’s natural and normal to feel unsettled with a desire to explore what’s next. These internal rumblings can also come with inner self-doubt and negative self-talk — “I’m too old,” “I don’t look like I should,” “I’m not seen or heard.” Many midlife women feel stuck even though we have decades left to work, live well,  and flourish. 

Women also describe lacking authentic and deep connection with other women, feeling burned out, exhausted, and disappointed at a time that is supposed to be the pinnacle of their lives.

Women have been trying to live up to an unrealistic standard for too long, and as a result, they feel they’re climbing a mountain but never reaching the top. Sound familiar? The good news is that you can define what will come next. You don’t have to succumb to societal norms of acceptable and how we should age. If the original path no longer contributes to how you want to live your lives, it’s time to find a new one. 

We’ve spent the last year speaking with amazing midlife women who felt that same rumbling and have reimagined their lives and reinvented themselves to design a path for themselves that is more aligned with their values. They’ve reinvigorated their careers, built businesses, or taken risks to create a life to live well and flourish. 

Read their advice and listen to your inner RUMBLING. You can take steps to align your career with your values to flourish through midlife.

Define your universal skills. You have learned many things from your prior roles as mother, sister, daughter, aunt, caretaker, homemaker, and career woman that you bring to the table. You’ve balanced many demanding tasks and been successful at them. For example, women have a unique ability to context switch. It means you can switch between multiple unrelated tasks and improvise as you do it. 

You have superb negotiation skills from your personal, volunteer, and professional lives that you can use in any situation. You have negotiated salaries, employee engagement, bedtimes for a 3-year-old, rules for teenagers, daily living capabilities with aging parents, and everything in between.

You are resilient. You’ve successfully navigated every challenge that has come your way. You know your strengths, and you’ve learned how to either overcome, mitigate, or ask for assistance in areas of weakness. 

Write down the skills you possess that are universal to any situation and how you can use them. Ask friends and family what they think your strengths are and add them to your list.

Choose your core values and purpose over societal pressure. Consider what is most important to you. What are your core beliefs? What are your values? What is most important to you in the future? 

Have those values and beliefs been aligned with your decision-making? For example, have you made career or life choices that are in line with your values and best interests, or have you made sacrifices to put the interests of others first? 

Answering these questions provides an opportunity to be thoughtful and intentional about your importance. For many women, it can be about supporting and empowering others. It can be about giving back to the community and making a difference in the lives of others. 

It’s difficult for many women to focus on putting themselves first and discount any societal norms, but it’s crucial for finding meaningful work. If this is a challenge, ask yourself what matters more than money. Those are your values. 

Dream and design your path. Consider the course that keeps you closest to your integrity, values, and goals for your life and the future. 

What are the ways you can start to move towards that? It could be making changes to your current role, seeking new employment or career, taking on a side job, or volunteering. Where can you find other like-minded people with similar interests or who you can learn from? 

Networking and establishing connections with people you don’t know well is another universal skill that women possess. It is a great place to use those skills to meet new people and hone what unique gifts you have to offer. 

We have been amazed at how willingly other women have been to spend time with other women to share ideas, knowledge and magnify the voices of other women as they endeavor to design a new path.

Living from the inside out creates a foundation of health. It takes a foundation of good health to flourish after 50. Make your health a priority. It will support your self-confidence and help you feel connected while living genuinely from the inside out. 

It’s never too late to pivot. The science around aging and lifespan is evolving. We have been amazed and inspired by all of the remarkable women we’ve met who are continually learning, growing, and changing. 

Today, women who accomplish great things are more frequently in midlife and beyond. Fear is part of the equation, but courage is the calling to find clarity and purpose, and that belief is vital in the women we’ve worked with. 

You are not alone in what you’re feeling or experiencing. 

Women want to support other women in achieving their dreams. If the women in your life don’t support your dreams, seek out those who do. 

Striving to discover your remarkable and fulfilling midlife journey ensures your process will foster purpose, belonging, joy, and gratitude. It feels good!

Embracing and stepping in the beauty, liberation, and wisdom as you move into and beyond midlife empowers other women, young and older, to do the same. By tapping into your knowledge, experience, and wisdom, you engage with others differently and bring value to the people around you. 

Together we can change the way our culture views midlife and older women. We’re excited about midlife, the new things we’ll do, the risks we’ll take, and the women we’ll meet! 

Let’s reinvent, reignite, and RUMBLE through midlife together!