I’ve reset my mindset.  Instead of thinking that the creation of lifelong memories requires lots of travel and big events, I’ve come to the awareness that our real lives are lived in between the cracks of those big events.

We’ve spent decades talking to women who are struggling with the same unrealistic standards of staying young, fit, and winkle-free.  During this time, we’ve listened and heard women, from every walk of life, describe feeling undervalued, invisible, and less confident as they’ve grown older. When we turned 50, we started to share similar feelings.  We quickly realized that this had to change. Women needed science-based effective tools and resources to guide them in aging well.